Aimee Cardwell
4288 Cesar Chavez Street, San Francisco, CA 94131       •        (415) 248-6628        •         aimee@well.com
Objective	I enjoy managing the design, production, membership and marketing of globally branded web applications - especially those including e-commerce and/or online banking components.
Profile	· 10+ years experience as a professional manager in the internet industry. · Broad range of skills, with emphasis on electronic commerce, usability, and profitability. · Strong technical background and interest.
Employment	Program Manager , Cartesis, Inc., Paris, France Cartesis creates financial management and BPM software for the world's largest companies. Managed a custom software development project for L’Orèal Paris. The result of this collaboration will be part of the Cartesis product line for sale to other customers. This role involves client negotiation, project management, team leadership, and coordination of engineering teams in Toronto, Paris, and the UK. My original role at Cartesis was to refine and develop user interfaces across their product suite. I managed a team which created new interfaces for the products of purchased companies that were brought into the Cartesis BPM suite, and updated existing product interfaces for improved integration, consistency, and usability. · Improved sales cycle on the company’s main product line by working with presales to improve interfaces used in client demos. · Made rapid interface changes to newly purchased products to get them into the suite and sellable to existing customers within one quarter. · Specified and coordinated development of an entirely new product for L’Orèal, which will become a new key part of the Cartesis BPM suite.	October 2004 to October 2006
	Client Lead, DHAP Digital, San Francisco, CA Develops Web applications and back-end technologies http://www.dhapdigital.com As Client Lead for Toyota Motor Corporation, I directed all activities and people associated with the development, support, and maintenance of Toyota.com. DHAP was the sole development resource for Toyota.com, and as such we managed, specified, and built medium- and large-scale applications and projects in support of Toyota’s marketing efforts (e.g. data collection and reporting tools). · Increased online sales response time via the creation of a new Sales Lead Processor application - the primary method of connecting car buyers with nearby dealers. Leads are processed, stored, and sent to the dealer instantly for immediate action as part of Toyota's "two hour response time" initiative. · Built, deployed and supported several Web applications to support off-line marketing efforts in multiple languages, including Terminator 3, NASCAR, and the launch of the 2004 Prius.	February 2003 to October 2004
	Vice President, Program Management, Acorre, Inc., San Francisco, CA Helping companies reduce risk in their technology investments. http://www.acorre.com At Acorre, I devised management processes for fledgling companies, hired and trained personnel in product and project management processes, wrote MRDs, developed release schedules, and evaluated budgets in order to develop an informed, cooperative environment between marketing and engineering. · Specified and initiated development of a logistics and supply-chain management application for TradeBeam, a subsidiary of Mitsubishi. · Technical consulting for Infinity Capital, LLC to assist with evaluation of potential investment targets.	February 2001 to April 2003
	Vice President of Web Development, Sega.com, San Francisco Sega.com created the first ISP dedicated to high-speed online console gaming when it launched the Sega.net service in September 2000. http://www.sega.com & http://www.sega.net As the first person hired at Sega.com, I led the specification, design, development, and rollout of an entirely new site for gamers. The Sega.com site, which went live in May 2000, was a launch pad for the Sega.net ISP. Sega.net garnered over 100,000 signups in the first two months of operation. · Hired a team of 35 engineers, writers, designers, producers, and production staff to build what ZDNet called "The most useful gaming site on the Web." · Led the development and implementation of the Sega.com store, which broke even within the first three months, and doubled revenue month-over-month during my tenure. · Designed a privacy practice to comply with the Federal Government's Child Online Privacy Protection Act. Sega.com was presented to Congress as an example of how a youth-oriented company could comply with this act while maintaining a successful youth-oriented online business.	December 1999 to February 2001
	Director of Production, AuctionWatch.com, San Mateo, CA Tools to make online auctions more profitable and efficient. http://www.AuctionWatch.com · Responsible for website design, production, and maintenance as well as all new site and service launches, and new feature prioritization. · Expanded the website to include a new line of business, Online Appraisals, which involved initiating an e-commerce application for end-users and creating groupware to enable participation by a large pool of appraisers.	January 1999 to December 1999
	Product Manager, Electronic Commerce, Netscape.com, Mountain View, CA One of the first and most highly trafficked business-to-consumer marketplaces on the Internet. · Managed all aspects of online software distribution and sales, from merchandising through fulfillment and customer service. · Increased browser downloads by 20% and improved store performance, merchandising, sales, and visibility. · Under my leadership, the Netscape Store consistently surpassed all-time sales records ($20 million in 1997), outselling the best-performing human sales team. · Saved Netscape over $300,000 annually by developing an interface into the online store for the telephone sales staff, allowing them to take orders with the store's existing transaction server. · Led a usability initiative to detect and improve rough spots in the interface, which decreased calls to customer service by 30%. · Managed internationalization teams to create Netcenter registration applications in five languages.	June 1996 to January 1999
	Internet Producer, Magellan Internet Directory - The McKinley Group Senior Producer, Sega Online - Sega of America Art Director - Barry Blau & Partners Advertising Art Director - Lewis Advertising Company	1996 1994 – 1996 1991 – 1994 1989 – 1991
Education	Essex College, Baltimore, Maryland Dean's Highest Honors, Liberal Arts, 1985-1989