Value Value Value Value ValueValue

In the attention economy, value can be deduced by the following (deceptively) simple formula

The value of any sort of thing,service, etc.

IS EQUAL TO

Attention (hoped) to be gained by having it (which includes the possibly illusory attention one hopes to get from it)

MINUS

Attention (expected) to spent in obtaining and keeping it

[This is deceptively simple, because each term is very complex in practice]

By using this formula, one can analyze, for example, what a particular activity's "value propostion" —as you Kiwis like to put it—amounts to
next