Attention [at least that that is is part of the new economy] flows between minds, which makes it “immaterial,” or  “non-material.”

[This diagram also illustrates that to pay attention you must model in your own mind
on the mind of the person behind what you are paying attention to, in order to be able to
pay any real attention. In this case we each must consider what the playwright wants us to
think when we hear or read Hamlet’s famous speech. If we cannot easily presume there is a human
mind with a specific intent behind what we experience, paying attention is quite hard.]                NEXT