Sustainability and Mass Culture
by Jay Levin
If we are to make further progress toward a sustainable culture, I
believe the following issues must be addressed:
- There is no language of sustainability accessible and inspiring to
the mass culture.
- There is no language because there are no images, stories, or a
common face of sustainability created for and available to the mass
culture, which would then create the language itself.
- There are no duly identified examples of sustainability, even where
such instances exist no mass marketed books, comic books, T-shirts,
animated films, radio or tv shows that model what sustainability is or
isn't.
- Sustainability is an elite concept as presently posed.
- Can there be a sustainable culture without easily grasped
pop-cultural media forms that dissect economic behavior and compare and
contrast the sustainable with the nonsustainable?
- How can a sustainable elite that rarely dialogues about the issues,
and has no political or systems analysis of mass movements be prepared
to have a mass impact?
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