[Note: While, the Herman-McChesney Readings 1,2,3,4 now all work. I have also added the extra readings]
Communication in a Global Era
COMM 3000-003 - Spring, 2006
Tuesday/Thursday - – Libby L 103
Syllabus Version 1a – (
Office: Libby Residence Hall (1st Floor South Classroom); I can also meet in Hellems
Office Hrs: T/Th (may change) ; and by appt.
Mailbox: Comm. Dept Office or Libby Dept Office (can leave at front desk)
Email: email@example.com ; E-mail will receive a reply within 48 hours (often within 24 hours).
Web: < http://tac.colorado.edu/willard/comm3000/ > /
Emergency Web Backup < http://www.well.com/user/willard/comm3000.htm >
It goes without saying that the world in becoming increasingly integrated in terms of economic, social, cultural, technological, and demographic exchanges and movements. We can look to a future in which globalization will increasingly act upon even the most remote societies and cultures. What then, is the role of communication in this transformation, and what impact will globalization have on communication and its analysis? What is the history of globalization, and how might a better understanding of its dynamics help us to anticipate and understand emerging opportunities, problems, and partnerships? Globalization involves more than national culture written large. We are going to work with a number of views on globalization, some in favor, some critical, and some quite speculative. There will be an emphasis on the link to communication and media studies.
This course is designed for an upper division, undergraduate. A student will need to meet general requirements for ‘upper division’ courses. There will be writing and potential for research. At the end of course, the student will be able to knowingly approach the history, frameworks, topics, and trends of this emerging field.
Required Texts and Access
Reading Package available on-line, potentially distributed in class. The on-line version of this document will have direct links to the required and optional readings and web sites. That’s right- we are not buying a single textbook. Please note: for those with dial-up connections and/or slower computers, it might make sense to read/access the readings on campus, and then store them on a disk if you should desire. We will print them out so they may be available for class discussion. Material is to be used for course work only. At the end of the course, these files will be removed and eliminated.
If you have specific physical, psychiatric, or learning disabilities that require accommodations, please let me know early in the semester so that your learning needs may be appropriately met. You will need to provide documentation of your disability to the Disability Services Office. Disability Services determines accommodations based on documented disabilities. Contact: 303-492-8671, Willard 322, http://www.Colorado.EDU/disabilityservices
Students who will miss class due to religious holidays are asked to provide their instructors with a list of the dates they will be absent by the beginning of the second week of the semester. Missed work on these days will be excused without penalty. These students will have the opportunity to do the make-up work within a reasonable length of time as determined in consultation with the instructor. Students are reminded that individualized instruction cannot be provided in place of attendance at the regularly scheduled instruction period. See policy details at
Information regarding campus closure due to bad weather conditions is available by calling 303-492-5500 or by listening to local television or radio stations. Weather decisions for daytime closures are usually made by
Academic Honesty and Appropriate Behavior
Students are expected to know, understand, and abide by the guidelines on academic integrity contained in the CU-Boulder Academic Honor Code < http://www.colorado.edu/academics/honorcode/> as well as the policy concerning appropriate classroom behavior < http://www.colorado.edu/policies/classbehavior.html >. All work done for this course must be the original work of the student submitting it and should be undertaken exclusively for this course. Assisting in academic dishonesty (e.g. letting someone copy your assignments) can retroactively lower your grade. Violations of academic honesty will result in appropriate action under the University's rules. Any idea, image, or phraseology not their own should be honestly acknowledged as such and its source should be fully credited and properly documented. As a rule of thumb, when in doubt, give credit to the source.
Misrepresenting other’s work as your own will result in an F for that assignment. Cheating on an exam will result in an F for the course. Papers will be evaluated by using Turnitin.com. a plagiarism service, and this service retains a copy of all submitted work for future comparisons. In addition, any cheating incidents will be reported to the university honor code council. Students will refrain from engaging in disruptive or inappropriate behavior in lectures and recitations (this includes talking at inappropriate times, using your cell phone, sleeping, reading the newspaper, etc.). For further clarification, plagiarism is defined and its consequences are explained in the University of Colorado At Boulder Catalog in the section "Academic Honor Code and Discipline Policies" If there can be any possible doubts about academic integrity in a course assignment, contact me before you submit the assignment.
It is important that we create an environment in which we can learn and exchange ideas with one another. We need to bond, respect, listen to one another, encourage attitudes that foster hard work, discipline, and independence. We need to achieve some focus on the material at hand. Attitudes towards etiquette may have changed in the last 10 years, but learning them is part of the process of becoming educated.
Please turn of cell phones and pagers before the class begins. Computers may only be used to take notes, unless a class exception is made (for the purpose of the class a whole). That means that use of computers to read and respond to email, write papers, etc. can result in immediate expulsion from that day’s class, and potential other ramifications. It goes without saying that this also means that you should be working on your planner, or reading the daily paper during class.
Please attend the class and be on time. You are an adult, and we know that emergencies can develop. Just because you have paid for the class doesn’t mean that you can interrupt it or regard it as a secondary preoccupation. As one book on classroom etiquette states, just because you buy a ticket on a 747 doesn’t mean that you can jump out of it. Using another student’s notes cannot duplicate the classroom experience, and we all suffer when we don’t have your presence for the class.
Please eat your lunch before coming to class. This is not a ‘work meeting,’ and smelling other’s food when you are hungry can be distracting as well. That said, you can bring in drinks per the regulations of the Hall.
Please consider meeting with the professor now and then. I look forward to hearing any feedback from you at any time, and it can be useful to talk with the professor on class and general college topics. If you have any problems, please give the professor a head’s up ahead of time.
Due Dates and Late Penalties
All course assignments are due at the beginning of class time on their due date except if specified otherwise. To avoid penalties, arrive to class punctually with your assignment. An extension will be granted only when both of the following conditions are satisfied: (1) a legitimate event or condition, such as an illness, prevents the student from doing the assignment; (2) the student communicates effectively; the student requests the extension in writing (e-mail is OK) at least 24 hours before the due date (except in cases of emergencies or unpredictable accidents, in which case the student should inform me as soon as is feasible).
Reading Evaluations are due during class. They will not be accepted at a later time.
Incomplete grades are not given to students simply because they are receiving lower grades than they would like. To be eligible for an incomplete grade, a student must have completed 75% of the course assignments with passing grades and have special circumstances outside their control that preclude completion of the course. The incomplete grade that will be given if the above conditions are met is an IF, which means that if the student does not complete the work for the course within 12 months, the grade reverts to an F. For this course, the term "Incomplete" means that the student has complied with the Departmental Attendance Policy, has delivered any required presentations, and has completed all other required course work up to the last two weeks of the semester. For those students who meet these criteria, a potential grade of IF will be considered on a case-by-case basis. An incomplete is not automatically granted to any student in the course.
1. Attendance and Participation – 10%
Regular attendance is beneficial and students are expected to fully participate in all class meetings. Students are responsible for all information presented and course work assigned during any absence. The following departmental attendance policy applies: * Classes meeting 2 times per week. Four absences, for any reason, will be excused. Absences may be caused by illness, oversleeping, or a late date on the slopes. At the 5th absence, the grade for the course will be lowered by one letter grade. Each subsequent absence will also result in the grade for the course being lowered another half letter grade. *5th and subsequent absences: may be deemed excused only for the following reasons: illness, dire medical and family emergencies, jury duty, and military commitments. Verifiable medical records and/or other documentation as requested by the instructor will be required.
2. Twelve Weekly Responses – 25%
Each week, based on careful reading for the week of the assigned material, you will be expected to prepare description, summary, and analysis of the readings. These are to by typed, double spaced, and must be at least two full pages. These will be used for discussion. They are not ‘reaction’ papers, but a vehicle for analysis and description. Finally, it would be ideal if you could include one or two questions from the reading that remain unsolved, or which might be of interest to discuss in the class as a whole.
3. Brief Paper 1 – 10%
Paper 1. What do you consider the key problems of globalization? Write a 3-4 page paper employing what we have learned so far about globalization to explain your focus and interest in these topics. There is no one answer to this question. The components of 'writing form' include sentence clarity, grammar, spelling, punctuation, and overall composition and will contribute some 25% of the paper grade. Only the final paper need include a research component.
4. Annotated Bibliography for Final Project – 5%
Begin by providing a research question, and one or two sentences about your project. Then, thinking about something you wish to research, provide at least a 15 item list of books, on-line sources, etc. for a ‘final paper. I like this project since it gives me a chance to do some research along side you, to see if we can add a few ideas or structure or sources for your paper. The final project can be based on personal background, theory, economics, culture, etc. As a course in communications, please include some communications element to it. You may chose from among a variety of footnote and bibliographic conventions, but be consistent.
5. Final Project / Paper 2 – 30%
Based on a study, problem, region, or theorist of your choosing, explore the impact of communication on globalization or globalization on communication. The various week’s topics might provide suggestions. Ideally, you will need to provide some focus since you don’t want to get bogged down in too diffuse or large a topic. My suggestion is to keep the focus narrow, and then bring additional material in to support your exploration and conclusions. This is a research project. 2500 words (10 pages or so).
6. Final Exam – 20%
A final exam will be required with the general framework announced ahead of time. The rationale is to see what you have learned over the length of the course, not to see if you can remember each and every detail of the readings. It is clear that you will have different backgrounds, different interests, and different goals. During the course, continue to think about the larger picture, knowing that your assessment of globalization will be different than your neighbors. Still, see if you can identify a few salient points from each week’s readings and discussion, organize them in a clear and creative way, and present them within a limited time.
In turn, you will have an opportunity to evaluate the course, as well as the instructor toward the end of the semester. Your evaluation will not be available to the instructor until after the grades have been turned in. However, do consider how to constructively modify the course, and feel free at any time to send the instructor a note, or to make a visit during office hours.
[Ideally, the online version of this document will contain direct links to readings and resources. However, we are still working on this. Otherwise, the readings will be on our website, listed by ‘week.’ Please note that the ‘optional’ readings are provided purely to supplement and add to your enjoyment and understanding.]
1. Week of Jan 17/19 – Introduction and overview – Between Local and Global
Jan 17th - Introduction to course and to one another
Jan 19th - Globalization and Localization –
* Barber, Benjamin. 1991. “Jihad Vs McWorld” Atlantic Monthly. [weekly response for this week can be handed in along with next week’s on Jan 24th]
2. Week of Jan 24/26 – Thematic Overview – What is the new global?
Jan 24th – Reading Due:
Appadurai, Arjun. (1996). "Disjuncture and Difference"
in Modernity at large: Cultural dimensions of globalization.
* Uncapher, Willard. (1995). "Placing the Mediascape in the Transnational Cultural Flow: Learning to Theorize an Emerging Global Grassroots Infrastructure"]
Jan 26th - Discussion
3. Week of Jan 31 / Feb 2nd – Thematic Overview – What is the new local?
Jan 31st – Reading Due: [Short readings from each] Try to get the responses in by Tuesday, but Thursday will work this week on account of the later addition of some of this material.]
* Anderson, Benedict. (1991). Imagined Communities. 2nd Rev. Ed. NY: Verso. Selection. [17 pages]
* Appadurai, Arjun. (1996). "The Production of Locality" Selection. in Modernity at Large. [5 pages]
* Hobsbawm, Eric. (1983/1992) From “Inventing Traditions” and Hugh Trevor Roper's "The Invention of Tradition: The Highland Tradition of Scotland" in Hobsbawm & Ranger,The Invention of Tradition. [9 pages]
* Diamond, Jared. (1999). “Why the West?” in Guns, Germs, and Steel. NY: Norton. Selection [4 pages]
Optional, Supplementary Reading: Useful, so if you have time... - :
[* Meyrowitz, Joshua. (1985). No
Sense of Place: The Impact of Electronic Media on Social Behavior. NY:
Feb 2nd – Discussion
4. Week of Feb 7/9 – The Network Society and its Nodes
Feb 7 – Reading Due:
* Carey, James. (1989). “Technology and Ideology: The Case of the Telegraph” in Culture as Communication: Essays on Media and Society.”
* Castells, Manuel. (1996-1998). The Rise of the Network Society. Selections.
* Ohmae, Kenichi. (1995) The End of the Nation State. Selection.
[* Optional- * Braudel, Ferdnand (2002). The Perspective of the World. NY: Harper & Row. Selection
Optional- * Sassen, Saskia (1999). "Whose City Is It?
Globalization and the Formation of New Claims". In James Hoston, ed., Cities
Feb 9 – Discussion
5. Week of Feb 14/16 – Colonialism, Modernization, and Communication
Feb 14 – Reading Due:
* Kerbo, Harold. (2003). World Systems Overview.
Optional- Finnegan, William (2003). "The Economics of Empire: Notes on the
Feb 16 – Discussion. [Paper 1 Due]:
6. Week of Feb 21/23 – The New Global Classes
Feb 21 – Reading Due:
* Moss Kanter, Rosabeth. World Class: Thriving Locally in the Global Economy. Selections
Optional- Apte, Uday M. “Globalization of Information
Systems Outsourcing: Opportunities and Managerial Challenges” in Candace
Deans & Jaak Jurison Information
Technology in a Global Business Environment:
[* Optional- Bartlett, Christopher A. & Sumantra Ghoshal. “Managing Across Borders: New Strategic Requirements”. In Deans and Jurison. Looks at the limits to transnationalization and institutional change.
Optional- Porter, Michael E. 1986. “Changing Patterns of
[* Optional. Web page of McKinsey & Company, and their online magazine, The McKinsey Quarterly . McKinsey is among the premier global management firms. Many a graduate of a major Business School Program will try to get a position here as a stepping stone to employment at the highest ranks of the TNC world (or to stay there).
Feb 23 – Discussion
7. Week of Feb 28/March 2 – Global Media 1 - Rise and Integration of Media Industries
Feb 28 – Reading Due:
March 2 – Discussion:
8. Week of March 7/9 – Global Media 2 – The Key Players
March 7 – Reading Due:
Herman, Edward & Robert McChesney. 1999. The Global Media: The New Missionaries of Global Capitalism. Chapter 3.
Kevin & Frank Webster. 1988. "Cybernetic Capitalism"
in Vincent Mosco & Janet Wasko, The Political Economy of Information.
[* Optional. Foucault, Michel. 1980. From “The Eye of Power.” In Power/Knowledge. NY: Pantheon]
March 9– Discussion
9. Week of March 14/16 – Global Media 3a - Digital Revolution 1
March 14 – Reading Due:
Herman, Edward & Robert McChesney. The Global Media: The New
Missionaries of Global Capitalism. Chapter 4.
* Jay Rosen Reading on Internet and Blogs - Link here and then scroll down to: "The Weblog: An Extremely Democratic Form in Journalism." Consider some of the other things on this page.
* Barlow, John Perry. "Declaration of the Independence of Cyberspace." Very short! The day after President Clinton signed the Communications Decency Act into law, John Perry Barlow fired back by writing a manifesto of his own.
Optional. Global ListServs. Local collectives, eg.Australia's Fibre or
[* Optional- You can check out my reference to Eric Raymond's "The Cathedral and the Bazaar" paper at the Journal First Monday at www.firstmonday.dk/issues/issue3_3/raymond/. This article includes material on linux development history that our class might find a bit technical.]
March 16 – Discussion / [Annotated Bibliography Due Date]
10. Week of March 21/23 – Global Media 3b - Digital Revolution 2 -Activism and Grassroots
March 21 – Reading Due:
Lovink, Geert. 2002. "Tactical
Media" in Dark Fiber. Tracking Critical Internet Culture.
[* Optional. Lovink, Geert. Meetspace: Conference and Temporary Media Labs ]
[* Optional. Website of Next Five Minutes: International Festival of Tactical Media. Many useful documents.]
[* Optional. Low Powered Radio. Overview from Media Access
[* Optional. Global ListServs. NetTime.org, etc. Again, these could be multiplied by topic, philosophy, or region.
* March 23 – Discussion
[Spring Break – March 28-30]
11. Week of April 4/6 – Digital Divide
April 4 – Reading Due:
Warschauer, Mark. "Reconceptualizing
the Digital Divide" First Monday. Volume 8, Number 7 —
* Skim: Gurstein, Michael. "Effective
use: A community informatics strategy beyond the Digital Divide" First
Monday. Volume 8, Number 12 —
[* Optional Consult: Global Knowledge Partnership. "GKP Recommendations.Part III. Focus on Key Factors and learning' from ICD Applications in the Field." [This article provides linkes to many field examples. Consider looking at a few. You will find them below the beginning section. Some are off-line, and others are hard to read. For example, tarahat is now at: http://www.tarahaat.com <now try it... and don't forget if you go here to put your cursor over some of the buildings in the entry scene].
[* Optional. Uncapher, Willard. "The
Politics of Literacy and Development in Pre-Revolutionary Iran." [MS
Word Format. Here is an optional paper I wrote on the politics of literacy in
[* Optional. Crump, Barbara and Andrea
McIlroy. 2003. "The
digital divide: Why the "don’t–want–tos" won’t compute: Lessons from
a New Zealand ICT Project." Volume 8, Number 12 —
Optional. Xiaoming, Hao and Chow Seet Key. 2004. "Factors affecting
Internet development: An Asian survey." First Monday. Volume
9, Number 2 —
April 6 – Discussion
12. Week of April 11/13 – Non-Euro/US
April 11 – Reading Due:
* Amin, Hussein Y. 2004, "Social Engineering: Transnational Broadcasting and Its Impact on Peace in the Middle East" Global Media Journal. Vol.2:4 (Spring, 2004).
*La Pastina, Antonio C., Cacilda M. Rego, Joseph D. Straubhaar. "The centrality of telenovelas in Latin America's everyday life: Past tendencies, current knowledge, and future research." Global Media Journal Vol.1:2 (Spring, 2003).
April 13 – Discussion
13. Week of April 18/20 – International Intellectual Ownership Framework, Property, & Piracy
April 18 – Reading Due:
* Feld, Steve. "A Sweet Lullaby for World Music" Public Culture 12.1, (Winter 2000) [famous, much cited article exploring who owns world music.]
* Perlman, Michael, "The political Economy of Intellectual Property" Washington Monthly (Jan 2003).
[* Optional Reading Intellectual Property and Piracy in the Global Era. Statistics on global entertainment industry piracy provided by International Intellectual Property Alliance: By region / Overall Pdf (2 pages). Consider how hard it might be to actually collect this information. The IIPA is an industry group, not unlike RIAA. ]
[* Optional/On Commons - Uncapher, Willard. Perhaps consider one of my own letters on intellectual property that attained some circulation: Viacom's famous Letter (page 1 / page 2) , and my two (one / two )widely circulated responses. I explore issues of owning a language.)]
[* Optional/On Commons - A Long reading/primer on Traditional (Indigenous) Intellectual and Natural Rights (2003) by by the American Association for the Advancement of science [82 page pdf]. Important Ideas here.]
[* Optional/On piracy - A Long, Comprehensive Study of Copyright Piracy in India (1999) - broken into pages]
- Prof. Peter Yu provides a
number of interesting papers on Piracy and Intellectual Property, particularly
[* Optional - Prof. Suzanne Scotchmer also provides several interesting papers, but these can be a bit dry for our purposes. Her "Political Economy of Intellectual Property Treaties" is well-known. ]
April 20 – Discussion
14. Week of April 25/27 – Two Key Examples:
April 25th – Reading Due:
Lull, James. Selections,
April 27th – Discussion
15. Week of May 2/4 – Conclusion & the Future: An Emerging Global Culture?
May 2 –
* Hinner, Michael (1998). “The Importance of Intercultural Communication in a Globalized World”
Hannerz, Ulf (1992)."The
Global Ecumene" in Cultural Complexity: Studies in the Social
Organization of Meaning (
* Miyaoka, Osahito. "Endangered Languages: The Crumbling of the Lingustic Ecosystem" (Also consider the Endangered Languages of the Pacific Rim Webpage).
May 4th – Discussion/Summary
[Final 2500 word paper due May 8th at latest. See above and handouts.]
Last chance to grab the readings before they are taken down. Have a great break!