I think the first thing is that providers must be honest and upfront with
their customers - the visitors to their Web sites. And consumers have
the responsibility of asking Web providers what they are doing with any
information that is collected.
I do believe it's a two way street, but
that things aren't going to work if people do not behave responsibly and
with good intent. We do not have any agreements or policies about appropriate
marketing behavior in cyberspace, as they do in Europe. I do not consider
it acceptable for a firm to sell data on its customers without those
customers knowledge and consent. But that doesn't mean it isn't done. Thus,
consumers need to start speaking out so that we may get serious debate going
and educate providers - and consumers - about acceptable behavior.
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Brainstorms
Tomorrow
Mind to Mind