Donna Hoffman:

I think the first thing is that providers must be honest and upfront with their customers - the visitors to their Web sites. And consumers have the responsibility of asking Web providers what they are doing with any information that is collected.

I do believe it's a two way street, but that things aren't going to work if people do not behave responsibly and with good intent. We do not have any agreements or policies about appropriate marketing behavior in cyberspace, as they do in Europe. I do not consider it acceptable for a firm to sell data on its customers without those customers knowledge and consent. But that doesn't mean it isn't done. Thus, consumers need to start speaking out so that we may get serious debate going and educate providers - and consumers - about acceptable behavior.

Brainstorms Tomorrow Mind to Mind