"I posed the riddle's specific directive: 'Who is they?'....'The Journey' was about to begin. It would progressively add information possibly leading to the comprehension of the riddle. Those who wished to participate were asked to follow me."
The Journey was, as were many other of Fried's works, such as Synchromatic Baseball, legendary in the Bay Area art world. How such potent works were inserted in a common heritage was in itself a mystery. The documentation was not that accessible.