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permalink #126 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 07:32
permalink #126 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 07:32
#121 "You can already create phony audio if you have 20 minutes of real audio to work from. None of this technology is flawless yet, but in the current polarized political environment, it will work well enough to be a problem." Yup...one of the reasons we teach seniors not to answer and respond to robo calls...they only need a few snippets of force fed responses, and it's "Bob's your Uncle".
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Brain Hacking for Dummies
permalink #127 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 07:32
permalink #127 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 07:32
To David Gray, #89 I like to avoid the word "truth" in the is discussion, as it can have a moral component. How about "fact" as an alternative? I am so thankful for journalists today. I wish all editors were as conscientious.
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permalink #128 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 07:33
permalink #128 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 07:33
To Ted, re: #88 "I think that Facebook is more like a cult or religion than a government. It connects people through their emotions, which is very powerful. It cuts across borders and languages, reducing the ability of any constituency to place limits on it." Yes, if they wish to remodel they will have to lose the cargo cult of personality. That can be tough for some of these Silicon Oligarchs.
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Brain Hacking for Dummies
permalink #129 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 07:35
permalink #129 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 07:35
To Gary and Virtual Sea Monkey, #92 and 93 Medium has some wonderful essays on it. Like a newspaper, the great stuff is sometimes hidden in a sea of vanity pieces. That doesn't bother me, as people I trust find good things and share them, which means I don't have to plow through Medium myself.
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Brain Hacking for Dummies
permalink #130 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 07:40
permalink #130 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 07:40
to Craig, #96. I strongly agree that an understanding of addiction is really important to this discussion. FB (and other ad-driven internet platforms) prey on instinctive human behaviors to create psychological addiction. There are ten or twelve triggers that they exploit to get users in an emotional state that increases engagement and makes ads more valuable. The entire user experience is programmed to push emotional buttons FOR PROFIT. There is no one inside FB with authority who is telling the team, "enough." I hope that Unilever's message -- if you keep harming our customers, we won't advertise -- will be picked up by other advertisers.
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Brain Hacking for Dummies
permalink #131 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 07:41
permalink #131 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 07:41
I need to go to work. I will be back this evening to respond to whatever questions or ideas you guys raise. Thank you for a wonderful conversation. Roger
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permalink #132 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 08:21
permalink #132 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 08:21
Roger, I think Facebook is morphing into a Medieval marketplace -- stalls, jugglers, magicians, etc. And I have the choice of mixing and mingling or just walking on by to the next booth. Very much like life I see around me here in Phoenix...strip mall after strip mall, and then the big malls...do I make a short, quick trip for a single item or should I wait and go once a week to get it all done in a one stop shopping setting?
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permalink #133 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 08:22
permalink #133 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 08:22
How we spend our time online is not all that different from how we spend it on the ground...it is just that cyberspace is more easily addictive to grabbing our headspace and time. This is all to say that some of this is on us as users...we have to educate ourselves and get some digital skills as well as discipline ourselves to the amount of time and places we spend online. I don't fault FB from the standpoint of my "time suck". And, like Washington, D.C., I don't expect them to do all that much for me. It is still the mix of the Cathedral and the Bazaar and where I choose to spend my time and energy - online and in my community. And, tribalism, as Andrew and others point out is a common denominator...something to be recognized and reckoned with. What I do fault FB, and the rest of the stacks for, is their ruthless economic and algorithmic model. They purposelessly herd the sheep with feed back loops and are intrusive to every aspect of online behavior. So I fault them for most excellent use of all the data at their disposal and fault them for a most excellent capitalistic model. It is free, and always will be...at the expense of me. The nature of the beast. Aargh! Can this kind of model all the sudden become benign? Maybe, they are supposedly trying. I kind of think this is all reflective of us as a society...we ARE tribal to the point where Washington has become a quagmire. What unnerves me about FB is the amount of power it has to social engineer. At a time when we need to become more open, agile and flexible FB seems to be reinforcing just the opposite values. And, social media in general seems to be easily gamed by more evil players. There be dragons. Lions, and tigers and bears, oh my...That's life in the big city...I really don't want Big Brother in any set of clothes - Federal, State, or Social. We have had to add 'Social' now as a new category....it's all new, so growing pains are to be expected. Inherent in our American values is the fundamental starting point of the Individual first and sacred (however you wish to define that). It is not my way or the highway, but it IS my way, it is YOUR way....I'm cool with that....where it gets tough is when we have to determine what is OUR way.
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permalink #134 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 08:25
permalink #134 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 08:25
And to all you lurkers...feel free to jump in the water and comment or ask a question. inkwell@well.com
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permalink #135 of 193: Gary Nolan (gnolan) Thu 1 Mar 18 11:00
permalink #135 of 193: Gary Nolan (gnolan) Thu 1 Mar 18 11:00
Appreciate seeing your individual addressed responses <rmcnamee>
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permalink #136 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 12:22
permalink #136 of 193: Ted Newcomb (tcn) Thu 1 Mar 18 12:22
"There is no one inside FB with authority who is telling the team, "enough." I hope that Unilever's message -- if you keep harming our customers, we won't advertise -- will be picked up by other advertisers." And that's happening now....Walmart, Dick's, and soon, hopefully, Cabella's...policing themselves and taking an ethical stand....bound to increase sales
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Brain Hacking for Dummies
permalink #137 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 17:19
permalink #137 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 17:19
to Mike Godwin, #100 I have never used the term walled garden in reference to FB or any other internet platform of the current generation. re: isn't this just another new platform? This is precisely what I thought until the evidence of addiction and its consequences became inescapable. Relative to FB, the combination of an advertising model with 2.1 billion personalized Truman Shows on the ubiquitous smartphone is wildly more engaging than any previous platform ... and the ads have unprecedented effectiveness. Giving everyone a personalized channel on a ubiquitous device would not necessarily be a problem, except that social networks reveal the emotional state and triggers of each user. The ad model creates perverse incentives ... to use those emotional triggers to increase engagement to make ads more valuable. The most valuable triggers are those that appeal to fear and anger. In the context of an election, this creates a serious problem: campaigns based on fear and anger have a huge advantage over those that are unemotional or positive. The relative advantage appears to be between 10x and 20x. Effectively, this is encourages the worst kind of political speech.
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permalink #138 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 17:24
permalink #138 of 193: Roger McNamee (rmcnamee) Thu 1 Mar 18 17:24
To Ted, #107 I believe FB can be fixed, but only by changing the business from advertising to subscriptions. This would allow them to abandon the tech that causes addiction and leaves users vulnerable to bad actors, like the Russians. You have to change the incentives. FB could also grow by monetizing Marketplace and Messenger's money transfer business.
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permalink #139 of 193: Ted Newcomb (tcn) Fri 2 Mar 18 06:35
permalink #139 of 193: Ted Newcomb (tcn) Fri 2 Mar 18 06:35
I am a fan of letting the market determine the design and model....but accept sometimes a good design and/or model finds or creates a market...that gets scarier now with the power of Bad RoBOTS. But, yes, I agree, subscriptions are the solution. Just don't know if FB can generate the kind of money they would need to offset current model...
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permalink #140 of 193: Ted Newcomb (tcn) Fri 2 Mar 18 06:36
permalink #140 of 193: Ted Newcomb (tcn) Fri 2 Mar 18 06:36
I wonder if some kind of 'pivot' strategy would work....allow users to opt in to a pay model which offers certain protections and tools - bells and whistles. And then see if it increases revenue to the point that they could steer the ship in a new direction?
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permalink #141 of 193: Gary Greenberg (gberg) Fri 2 Mar 18 08:47
permalink #141 of 193: Gary Greenberg (gberg) Fri 2 Mar 18 08:47
what would happen if FB had to pay us for our information? In addition to all the other problems, it just seems unjust for them to monetize it when we can't. (And I mean this we in the abstract. I'm not on FB, for reasons that this discussion makes all too obvious.) Also, can't the system be monkey-wrenched? Some way of creating so much noise that the algorithms can't make sense of it?
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permalink #142 of 193: David Gans (tnf) Fri 2 Mar 18 09:34
permalink #142 of 193: David Gans (tnf) Fri 2 Mar 18 09:34
Roger wrote: > people I trust find good things and share them, which means I don't have to > plow through Medium myself. That is another of the things that makes The WELL so valiuable to the likes of me: it's an information nexus filtered by lots of smart people - people I know. I rarely browese the NYT for stories ( although I am a paid subscriber), because I get plenty of links here (and on FB, to be sure). And I have made myself one of those information agents, curating links (gathered from the WELL and elsewhere). I encourage people to validate their sourcesand beg people not to propagate bullshit.
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permalink #143 of 193: Ted Newcomb (tcn) Fri 2 Mar 18 09:53
permalink #143 of 193: Ted Newcomb (tcn) Fri 2 Mar 18 09:53
#141 It's kind of the old EULA issue with Gamers, we lost those rights when we accepted "free, and it always will be"...that's the price of entry. There is a workaround tho...export your history to your own drive....then you can post it anywhere you like and edit it.
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permalink #144 of 193: Ted Newcomb (tcn) Fri 2 Mar 18 09:54
permalink #144 of 193: Ted Newcomb (tcn) Fri 2 Mar 18 09:54
My biggest take away from all of this conversation, so far, is that it is my stream, and I need to keep the pollutants out of it. Slashdot, Github, et. al, tools please!!!
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permalink #145 of 193: Gary Nolan (gnolan) Fri 2 Mar 18 11:01
permalink #145 of 193: Gary Nolan (gnolan) Fri 2 Mar 18 11:01
David's post pretty much sums up the role of the Well for me and my approach to the likes of NYT and WaPo (I subscribe to both). And when it comes to science reporting I nearly always try to dig up the journal(s) the stories are based upon. Peer reviewed journals, while not perfect, are a relative safe haven in this era. Old fashioned aspects like good library access matter. Science journals cannot substitute for news of course, but provide information that endures past many news cycles. For the record I will never, ever have a FB account.
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permalink #146 of 193: Mike Godwin (mnemonic) Fri 2 Mar 18 14:22
permalink #146 of 193: Mike Godwin (mnemonic) Fri 2 Mar 18 14:22
Roger writes: "This is precisely what I thought until the evidence of addiction and its consequences became inescapable." Do you think reading is an addiction? Certainly the pleasures of reading things one likes generate changes in one's brain. And the newspapers I subscribe to are supported mainly by advertising--perhaps the Times and Post should avoid advertising (which, after all, is designed to get my attention and keep me coming back) and operate on a pure subscription model? Roger writes: > people I trust find good things and share them, which means I don't have to > plow through Medium myself. I trust people all over the place to do this. Including people on Facebook. I guess I'm just startled at the presumption that no adult would ever willingly seek out or expose herself to content she disagrees with. That's the kind of thing a zillionaire might say, I guess (because when you're insulated by money you have the freedom to see how everyone else is a victim of information cocoons) but out here in the streets I find lots of people talking about lots of things, engaging in disagreements, including *civil* disagreements, and not just seeking affirmation or validation. Roger writes: "Relative to FB, the combination of an advertising model with 2.1 billion personalized Truman Shows on the ubiquitous smartphone is wildly more engaging than any previous platform ... and the ads have unprecedented effectiveness." There's a lot to make fun of here--the presumption that 2.1 billion FB users are just creating "personalized Truman Shows," for example. Only someone who fancies himself part of an elite would presume to draw that conclusion about the hoi polloi. But let me focus instead on the second part--the bit about the ads with "unprecedented effectiveness." Here the idea is, obviously, that advertising is better when it's less effective. Well, you know, maybe that's true. But advertising has played a central role in Western commerce for at least a couple of centuries, and in world commerce for at least a century, and the idea that we need to make advertising less effective is, I think fairly clearly, a criticism of capitalism generally. Now, capitalism *may very well deserve that sort of criticism*, but it seems like an odd critique coming from someone who's already profited immensely from it. And it also seems odd that it's focused particularly on social media when, as we have the helpful example of Vance Packard's THE HIDDEN PERSUADERS to remind us, we've been theoretically aware of the manipulations of advertising for all of this century and at least half of the previous one. If you're going to go after commercialism and capitalism and advertising, you need to go big--you can't just say that advertising suddenly became a threat to us because it's more clearly targeted to us based on our actual interests. As for the addictiveness of smartphone-enhanced social media, I can't help thinking that every single would-be media critic who thinks Facebook is squashing our brains hasn't learned how to turn off FB and Twitter notifications on their iPhones. Honestly, I liked it better when suddenly-enlightened media critics focused on comic books or TV (two media that demonstrably have grown more sophisticated and complex over a couple of generations). They're descendants of the Puritans who occasionally closed the Elizabethan theaters. But the idea that we're too addictively connected to one another, that we don't have the wisdom to turn off intrusive notifications, that we choose only to hear from people we agree with is one of the most elitist and anti-democratic notions to surface in these days of social-media moral panic.
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permalink #147 of 193: Ted Newcomb (tcn) Sat 3 Mar 18 09:55
permalink #147 of 193: Ted Newcomb (tcn) Sat 3 Mar 18 09:55
https://www.amazon.com/Silo-Effect-Expertise-Breaking-Barriers/dp/1451644744 Highly intelligent, enjoyable, and enlivened by a string of vivid case studies .The Silo Effect is also genuinely important, because Tetts prescription for curing the pathological silo-isation of business and government is refreshingly unorthodox and, in my view, convincing (Financial Times). This is an enjoyable call to action for better integration within organizations (Publishers Weekly). Walled Gardens: https://www.techopedia.com/definition/2541/walled-garden-technology
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permalink #148 of 193: Roger McNamee (rmcnamee) Sun 4 Mar 18 07:10
permalink #148 of 193: Roger McNamee (rmcnamee) Sun 4 Mar 18 07:10
To Gary Greenberg, #141 I am very focused on this issue of personal privacy and data rights. The platforms offer a "free" service in exchange for your data, then they assert ownership forever. It is past time to reconsider this. In the US, there is no law to protect consumer privacy or data rights. The recent news about what platforms are doing is creating some interest in the topic in Washington, but so far the interest is only on the Democratic side of the aisle. My view is that there should be at least a statute of limitations on how long platforms may use data, after which there must be a renegotiation. A second idea is characterize the use/platform relationship as a lease of data. I would also like to see data portability, such that consumers can port their social graph from any platform to any other. We are in the earliest stages of getting these policy ideas into the conversation. Europe has a new law -- Global Data Protection Regulation -- going into effect in May that will restore consumer rights with respect to privacy and personal data. Check it out: https://en.wikipedia.org/wiki/General_Data_Protection_Regulation
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permalink #149 of 193: Roger McNamee (rmcnamee) Sun 4 Mar 18 07:16
permalink #149 of 193: Roger McNamee (rmcnamee) Sun 4 Mar 18 07:16
To Ted, #133 For me, one of the problems is that life online is different from life in the real world. In the online environment, people are free to do things that are not socially (or legally) permissible in the real world. As a result, the public square of the online world has been overrun by bullies. The scale of online is so great that online bullying is overflowing into real life. It is now damaging democracy. There was a time when I was intensely optimistic about the public square online. It is hard to be optimistic today.
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permalink #150 of 193: Roger McNamee (rmcnamee) Sun 4 Mar 18 07:25
permalink #150 of 193: Roger McNamee (rmcnamee) Sun 4 Mar 18 07:25
to Mike Godwin, #146 I appreciate your taking the time to respond. That said, it appears you misunderstand me. I have no interest in telling people how to live or what products to use. My focus is on two things: protecting the innocent (e.g., children) from technology that harms their emotion development and protecting democracy from interference. I do not believe that tech companies should have the right to undermine public health and democracy in the pursuit of profits. If you disagree, so be it.
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