Inkwell: Authors and Artists
Topic 524: John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
inkwell.vue.524
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #26 of 141: Tom Valovic (tvacorn) Wed 25 Jan 23 07:24
permalink #26 of 141: Tom Valovic (tvacorn) Wed 25 Jan 23 07:24
Sorry, typo: "points heavily"
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #27 of 141: Inkwell Host (jonl) Wed 25 Jan 23 08:59
permalink #27 of 141: Inkwell Host (jonl) Wed 25 Jan 23 08:59
John, could you describe the path that led from Stewart's insight about the whole earth perspective to the founding and first publication of the Whole Earth Catalog?
inkwell.vue.524
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #28 of 141: Inkwell Host (jonl) Wed 25 Jan 23 09:04
permalink #28 of 141: Inkwell Host (jonl) Wed 25 Jan 23 09:04
(Re Stewart and transhumanism - author Jules Evans considers that potential connection here: <https://julesevans.medium.com/stewart-brand-and-the-biotech-boom-5404d69f4735>)
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #29 of 141: Tom Valovic (tvacorn) Wed 25 Jan 23 09:39
permalink #29 of 141: Tom Valovic (tvacorn) Wed 25 Jan 23 09:39
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #30 of 141: Peter Meuleners (pjm) Wed 25 Jan 23 09:55
permalink #30 of 141: Peter Meuleners (pjm) Wed 25 Jan 23 09:55
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #31 of 141: Tom Valovic (tvacorn) Wed 25 Jan 23 09:58
permalink #31 of 141: Tom Valovic (tvacorn) Wed 25 Jan 23 09:58
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #32 of 141: Inkwell Host (jonl) Wed 25 Jan 23 11:36
permalink #32 of 141: Inkwell Host (jonl) Wed 25 Jan 23 11:36
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #33 of 141: Tom Valovic (tvacorn) Wed 25 Jan 23 12:10
permalink #33 of 141: Tom Valovic (tvacorn) Wed 25 Jan 23 12:10
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #34 of 141: John Markoff (johnm) Wed 25 Jan 23 12:24
permalink #34 of 141: John Markoff (johnm) Wed 25 Jan 23 12:24
on <25> What struck me most when I began my project at the end of 2016 was that there were several dozen books that all seized upon various aspects of Stewart's biography to make one point or another. In reaction to that I set out to try to tell his story, doing the best that I could not to put him into one ideological box or the other. Stewart has been adopted by such a wide range of often conflicting camps: environmentalist, hippie, bohemian, technological utopian, libertarian. Ive pointed out previously that he has changed his mind on things over time. He described himself as a conservative in our conversations, but acknowledged that he was unable to read the Wall Street Journal because he disliked its editorial page so thoroughly.. So where would I place him? Probably somewhere close to Jerry Browns worldview. Where do you place Brown on the political spectrum. I just dont think Revive & Restore speaks to Transhumanist values it is focused on revitalizing entire ecologies.
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #35 of 141: John Markoff (johnm) Wed 25 Jan 23 12:28
permalink #35 of 141: John Markoff (johnm) Wed 25 Jan 23 12:28
On <23> and the idea of a podcast. The filmmakers got there first and used their outtakes to do an eight part podcast on Stewart. The recordings are pretty good -- my intent was not studio quality. I began by paying to have them transcribed and then after a year or so speech transcription became good enough that I relied on Otter.ai for the remaining transcriptions. My plan is to give them to an Archive, most likely Stanford, since that's where his papers are and they have expressed interest.
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #36 of 141: John Markoff (johnm) Wed 25 Jan 23 12:33
permalink #36 of 141: John Markoff (johnm) Wed 25 Jan 23 12:33
Peter's point <24> about planetary consciousness is actually one that has been disappointing to me. That clearly is something that Stewart helped define and I had hoped might resonate with a younger audience that isn't familiar with him. What I found is that for whatever reason -- I have a number of untested theories -- on a national level there wasn't a great deal of interest. Around the globe it does seem that nationalism is resurgent -- at just the wrong time.
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #37 of 141: John Markoff (johnm) Wed 25 Jan 23 12:47
permalink #37 of 141: John Markoff (johnm) Wed 25 Jan 23 12:47
In response to Howard's <27> question about the path to the Catalog: Im not sure that I would argue there is a direct path. Perhaps a very large amount of serendipity. Stewarts North Beach rooftop acid trip in the wake of the Trips Festival is of course the stuff of legend. He was on the roof in the thrall of a half tab of acid, thinking about his fathers battle with cancer when he had an insight about the value of seeing the Whole Earth in the spring of 1966. A year later he settled on the Midpeninsula and at the urging of Dick Raymond, who had founded the Portola Institute an educational instigator he spent six months attempting to organize an educational technology fair at the San Mateo County Fairgrounds (think Makers Faire 4 decades too early ). That turned out to be a significant failure because he was unable to organize funding and he quarreled with his co-organizers (New Lefties heavily influenced by the Maoist phase of the American student left). At that point he was wondering what to do next and he came up with the idea of a Truck Store to sell tools and information to his friends who had gone back to the land. At one point Raymond asked him what he was going to name his new project and he responded with the Whole Earth moniker. It was brilliant but it was also something of an afterthought. Several trips in the summer of 1968 confirmed to him that his commune-based friends had no money and so he pivoted to focus on the Catalog. The deeper point is that Stewart has always had a remarkable number of notions most die quickly, but every once in awhile there has been a great one.
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #38 of 141: Howard Rheingold (hlr) Wed 25 Jan 23 14:02
permalink #38 of 141: Howard Rheingold (hlr) Wed 25 Jan 23 14:02
How did the Black Panther edition of Coevolution Quarterly come about -- especially given Stewart's distaste for the New Left.
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #39 of 141: Administrivia (jonl) Wed 25 Jan 23 15:00
permalink #39 of 141: Administrivia (jonl) Wed 25 Jan 23 15:00
(Hosts have hidden a number of posts that were about process issues and unrelated to the conversation.)
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #40 of 141: John Markoff (johnm) Wed 25 Jan 23 17:13
permalink #40 of 141: John Markoff (johnm) Wed 25 Jan 23 17:13
<38> Brand had made an effort to cultivate Black interest as early as the Whole Earth Epilogue where he included pieces by several Black scholars recommending books on Black issues. He had met Huey Newton through Richard Baker, but Newton had fled to Cuba when it came time for the Panthers to guest edit an issue and so the task fell to Elaine Brown who was leading the Party at that time. I seem to remember that Stewart used the time travel, but I cant find that in my notes at the moment.
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #41 of 141: Howard Rheingold (hlr) Wed 25 Jan 23 17:28
permalink #41 of 141: Howard Rheingold (hlr) Wed 25 Jan 23 17:28
I have to agree that How Buildings Learn is maybe his best book. What is the through line to writing a book on maintenance now?
inkwell.vue.524
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #42 of 141: Paul Belserene (paulbel) Wed 25 Jan 23 17:34
permalink #42 of 141: Paul Belserene (paulbel) Wed 25 Jan 23 17:34
I loved How Buildings Learn.
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #43 of 141: Renshin Bunce (renshin) Wed 25 Jan 23 17:57
permalink #43 of 141: Renshin Bunce (renshin) Wed 25 Jan 23 17:57
The remarkable thing that leaped out to me in reading the book was Brand's ability to arrive on the spot where the party was going to be, and to leave just when the money guys were coming into the room. I've listened to part of your conversation on The Long Now podcast and recall he said that it was the trickles of money from his mother that enabled him to be so carefree, but I'm wondering what you saw in his character that made him so unusual in both anticipating the next big thing (without wanting to do that) and walking away from the money that he could have made.
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #44 of 141: Evelyn Pine (evy) Wed 25 Jan 23 22:08
permalink #44 of 141: Evelyn Pine (evy) Wed 25 Jan 23 22:08
Yes, I had the very same thought, about his ability to show up at the party, but leave before it got boring.
inkwell.vue.524
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #45 of 141: Tiffany Lee Brown / Burning Tarot (magdalen) Thu 26 Jan 23 07:06
permalink #45 of 141: Tiffany Lee Brown / Burning Tarot (magdalen) Thu 26 Jan 23 07:06
when i was younger and hipper and usually ahead of the curve, i was accused of being a flake, a "magpie", for acting in that same way. with Stewart was it a virtue?
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #46 of 141: John Markoff (johnm) Thu 26 Jan 23 08:56
permalink #46 of 141: John Markoff (johnm) Thu 26 Jan 23 08:56
<43> the spookiest example of Stewart being at the right place at the right time was whatever spidey sense led him to decide to settle in Menlo Park in the middle of 1967. He could never give me a good explanation, but if you ever wanted to be at the right place at the right time, it was to be present while Silicon Valley was being formed. (Brand moved to Sausalito the year after Silicon Valley was named, but everything was playing out during the four or five years that he created the Whole Earth Catalog. I dont think I can give you a single pat answer. He was early to psychedelics while in the Army, but his decision to drive to Esalen for a discussion of LSD which led him to the International Foundation of Advanced Study was more or less happenstance. Organizing the Trips festival was also a bit of serendipity. One of the other Merry Pranksters showed up at Stewarts apartment with idea, and he took it upon himself to do the organizing, because he knew the Pranksters werent good at logistics and planning. He was fortunate to run into people like Buckminster Fuller, Douglas Engelbart, Paul Ehrlich (his thesis advisor at Stanford) and Gregory Bateson. It was a happenstance visit to the Stanford computing center in 1962 that introduced him to SpaceWar where he watched to young hackers having an out of body experience. I would argue that that was the first inkling of the arrival of cyberspace. He would write about it a decade later in Rolling Stone. To the point on trickles of money, during a crucial decade after he got out of the Army his family supported him in an as needed way. He was completely curious and he got bored easily, so he would move on from each of his notions quickly. At a couple of points he almost got a day job, but avoiding that was a key.
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #47 of 141: Inkwell Host (jonl) Thu 26 Jan 23 09:12
permalink #47 of 141: Inkwell Host (jonl) Thu 26 Jan 23 09:12
A note about the Spacewar piece Stewart wrote, included in the small book "Two Cybernetic Frontiers." I once suggested to Stewart that the book should be digitized and put online, and he thought that was a good idea. I see that John Gilmore added a digital copy to the Internet Archive, downloadable in multiple formats, for those interested in reading it: <https://archive.org/details/iicyberneticfront00bran>
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #48 of 141: Virtual Sea Monkey (karish) Thu 26 Jan 23 09:29
permalink #48 of 141: Virtual Sea Monkey (karish) Thu 26 Jan 23 09:29
In 1971 I tagged along with some members of the Black Mountain commune to the end-of-the-WEC party at the Palace of Fine Arts. Stewart stood on stage there and said that he had $15,000 of seed money to start the project that would succeed the Whole Earth Catalog, and threw the floor open to suggestions of what to do with it. This struck me as unrealistic because the amount of money was so small and there was no chance that people would converge on a single use for it. The audience proved me right on the second point by bringing up one idea after another until the meeting ended in exhaustion. My friend Jan Sutter told me years later that after the discussion died down he took the money home for safekeeping. Did Stewart say why he did this? Was it to give the Whole Earth contributors to choose the next big project collectively and democratically? Why would anyone expect that to work in a group that was built as an exercise in eclecticism? Was that seed money used in a memorable way?
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #49 of 141: Ari Davidow (ari) Thu 26 Jan 23 10:39
permalink #49 of 141: Ari Davidow (ari) Thu 26 Jan 23 10:39
The recent biography of Buckminster Fuller makes him out to be largely a self-aggrandizing fraud. On the other hand, he got a lot of people thinking. Has Stewart's thinking on Fuller changed over time?
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John Markoff, Whole Earth: The Many Lives of Stewart Brand, with Howard Rheingold
permalink #50 of 141: John Markoff (johnm) Thu 26 Jan 23 11:41
permalink #50 of 141: John Markoff (johnm) Thu 26 Jan 23 11:41
<48> Stewart didnt take the money home from the Demise Party. It was actually a little over $20,000 and his idea was that an experiment in consensus planning might yield an interesting outcome. Afterwards he changed his mind and decided it had been a terrible idea. It began after midnight and went on for the rest of the night. I would argue it is a wonderful example of how unplanned serendipitous outcomes occasionally perturb the world in interesting ways. During the evening people began making various proposals. At one point someone said we should give the money to the Indians and Stewarts wife at the time, Lois Jennings, who was half Ottawa Indian, ran to the microphone and said she didnt want the money. During the evening a young draft resistor, Fred Moore, who was living in a garage and working as a peace activist in Menlo Park, went to the microphone and burned one of the two dollars he had to his name in an effort to make the point that this was not about money, that money divided people from each other. At another point the remaining group took a vote on what to do with the money and it came out a tie. At some point in the evening some one went to the microphone and began handing out bundles to the audience. Stewart rushed to the microphone and said that it would be a better experiment to work as a group. Most of the money, but not all, came back to the stage. At the end of the evening the group gave up and the money was give to Moore, who was the guy who didnt believe in money. As he left that night Stewart remembered thinking, maybe he will write a postcard from Mexico But it didnt work out that way. It was like Frodo and the ring. The burden was off Stewart and Moore ended up being forced into becoming a Movement banker. He had taken the money home and buried it in his backyard in a coffee can. Some activists learned of this and forced him to loan the money with various results. I think the key point is that it indirectly helped Moore, who was an electronics hobbyist and was a member of a young generation who were fascinated by computers, to become one of the cofounders of the Homebrew Computer Club, which led directly to the emergence of the personal computer industry. Moore had wanted to build his own computer to support his organizing activities. He believed that if he had a small personal database he would be more effective in his outreach. The money he received at the Demise Party played a role in sending him down that path.
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