Blueskying a Social Media Platform for the Arts

Hosted by
the Social Media Narratives Class
Art and Technology Studies
School of the Art Institute of Chicago

Facebook and Google Groups
November 7 - 12, 2019

Juana Guzman
National Arts Consultant and Arts Advocate

For more than 35 years, Juana Guzman has served as a nationally acclaimed consultant, manager, fundraising and earned income specialist to non-profit organizations, museums, corporate and philanthropic sectors throughout the United States. Throughout her career, Ms. Guzman has championed the promotion and preservation of the arts, culture, heritage and as a catalyst for diverse American populations. Since 1980, Ms. Guzman has developed and implemented strategies that focused on organizational capacity building, community engagement, strategic and cultural planning, diversity training in the workplace, entrepreneurialism, fundraising in the public and private sectors, creative place-making and place-keeping in diverse communities of color, tourism lead by diverse communities, as well as facility development initiatives for non-profit organizations. In 2012, Ms. Guzman left her position of 13 years as the Vice-President of the National Museum of Mexican Arts (NMMA) in Chicago, the largest accredited Latino arts institution, to start her own company I Juana Know Inc., with a focus on enhanced revenue and diverse fundraising strategies for creative markets, organizational capacity building, technical assistance advisor to non-profit organizations and creative place-making/creative place-keeping. Ms. Guzman previously served as the Director of Community Cultural Development for the City of Chicago’s Department of Cultural Affairs (DCA) for 18 years. During her tenure at the DCA she was responsible for innovative economic initiatives that focused on providing strategic planning and earned income development in support of Chicago’s most diverse and underserved communities.

What is needed in contemporary social media for the arts?

What
is needed in contemporary social media for the arts?

Reflecting
on this question immediately brings to mind the issue of accessibility, participation and representation particularly for schools, diverse artists--both formal and informal and non art practitioners who are deeply rooted in rural and urban communities throughout the United States.

The
lack of financial support and technical skills is a major obstacle to individuals/students/artists/educators ability to present their artistic voices and vision. Preventing them from having a presence on social media, engaging in critical discussions regarding the arts, presenting their unique artistic and cultural points of view and creating opportunities for cross cultural exchanges from a first-voice perceptive. Contemporary social media platforms needs to expand and include those voices who have been marginalized.

Transcript of Juana Guzman's Google Docs conversation
for the Issues in Social Media for the Arts 2019 panel

Judy Malloy:
Introduction to the Panel

Overviews, Ideas, Histories, and Observations

from Policy Makers and Advocates

Juana Guzman
National Arts Consultant and Arts Advocate

Dal Yong Jin
Professor, School of Communication at Simon Fraser University

Richard Lowenberg
Founding Director of the 1st-Mile Institute, and of NM Broadband for All

Marisa Parham
Professor of English, Amherst College, Director of the Immersive Reality Lab

Ellen Sandor
Founding Director of (art)n, chair of the Gene Siskel Film Center

from: Artists/Educators

Adriene Jenik
Artist, Professor of Intermedia in the School of Art, Arizona State University

Tom Klinkowstein
President, Media A LLC, Professor, Hofstra University, Adj. Professor, Pratt Institute

Wendel A. White
Photographer, Distinguished Professor of Art, Stockton University

from Artists/Designers

Deanne Achong
Artist and Designer

Tommer Peterson
Theatre Artist and Designer

from Curators and Critics

George Fifield
Founder and Director of Boston Cyberarts

Isobel Harbison
Art Critic and Lecturer in the Department of Art

SAIC ATS Class in Social Media Narrative
Vee Nyah Culton, Terrell Davis, Adriana Guillen Santalla, Samuel Han, Xavier Hughes, Yoon Joong Hwang, Olivia Paige Johnson, Mara Iskander Mirzan, Keun Mok Park, Richard Park, Wayne P. Tate, Ruby Hana Williams, and July Yoon

SAIC ATS Part-time Faculty: Judy Malloy