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We modified the Dynamo Catalog system just a little bit. Our central issues surrounded gathering product assets. Often product names, color names, etc. would change several times through product design, and again a few times once the product arrived. Of course once the product arrived it was expected to be on the web the same day - never mind getting models together, shooting the hundreds of images necessary, settling the creative issues during the shoot, preparing the images for the web, naming all the images, etc. etc. In the minds of the design team the product had been finished a long time ago: "Oh, except that it now has a new name. And the colors are all wrong! Who posed that model? I did NOT approve that. Oh I guess I did." |
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